Retail data firm 84.51° is out with its October Consumer Digest, highlighting differences between what younger and older consumers look for in better-for-you foods and beverages and how in-store marketing activities are generating new product purchases.
As consumers adopt a more flexible and holistic approach to ‘dieting,’ brands have more room to innovate at the ingredient-level through “mindful omissions and swaps” to create products that appeal to shoppers’ lifestyles, according to new research from...
Relying on historical usage of botanicals to help sell functional foods and beverages is no longer enough as consumers become increasingly sophisticated in how they approach and vet products to help boost their immunity, provide stress relief and reinforce...
This year promises to be a “blockbuster year” for snacking innovation after 2020 saw drastically fewer new products hit stores than previous years, but of those that did launch the best sellers catered to Americans’ pandemic-influenced demands – portending...
When demand for “clean label” first burst on the scene several years ago, it was all about removing “chemical-sounding,” “unnatural” and unnecessary ingredients from products, but as shoppers learn more about food, how it is made and its impact on their...